- An integrated campaign with its own logo and claim.
- Three prominent testimonials – Matthias Steiner, Hans Meiser and Dr. med. Christine Theiss – pointed out one segment of the topic on print motifs, in TV spots and on social media.
- Presswork and Project-Management
- Inform and sensitize for different aspects of diabetes and its sequelae.
- The target group was the broad population.
Duration: since August 2016
- Motives for the initiative at selected Locations in Bonn, Dusseldorf, Hamburg, Leipzig, Hanover and Munich
- More than 100,000 views of the materials on Facebook
- Continuously increase traffic the campaign website