Deutsches Diabetes-Zentrum

Deutsches Diabetes-Zentrum

  • An integrated campaign with its own logo and claim.
  • Three prominent testimonials – Matthias Steiner, Hans Meiser and Dr. med. Christine Theiss – pointed out one segment of the topic on print motifs, in TV spots and on social media.
  • Presswork and Project-Management



  • Inform and sensitize for different aspects of diabetes and its sequelae.
  • The target group was the broad population.

Projekt Details

Client: DDZ

Duration: since August 2016


  • Motives for the initiative at selected Locations in Bonn, Dusseldorf, Hamburg, Leipzig, Hanover and Munich
  • More than 100,000 views of the materials on Facebook
  • Continuously increase traffic the campaign website

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